Pick a travel case that is large enough to accommodate your
product, but also light enough for you to carry easily when it is full. These cases may be purchased through
companies who sell luggage as well as some major home improvement stores. Don’t think conventionally. Your demo case doesn’t have to look like a
suitcase. Evaluate your product and
choose the case that will best protect it and even help to present it.
Compile your company’s literature, your business cards, some
pens, and some paper and include these things in the demo case. If your product includes many small pieces,
make inserts with separate compartments to include in the case. If your product needs electricity to function,
determine a way to have only one power cord and use it to supply all of the
devices. Verify that the power cord is
long enough to stretch at least 10 to 15 feet from the case. Many electrical devices are designed to be
mounted to a surface or a rail. If your
product includes this feature, mount it to a clean and professional looking
board.
Before each presentation, stock the demo case with plenty of
products. It is common for a customer to
like some features of a product but not others.
If you have a variety of products in your demo case, you have a better
chance of showing them exactly what they want to see. If your demo case is successful, make several
duplicates of it and supply them to your distributors so that they will have
the same sales tools.
Tips
- Don’t make the demo case too heavy.
- If your travel includes commercial transportation, be sure your demo case meets all of the necessary requirements.
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