How to Prepare a Demo Case

Product presentations are much more effective when a live example is given.  Here are some tips that will help you prepare a demo case for just such an occasion.

Pick a travel case that is large enough to accommodate your product, but also light enough for you to carry easily when it is full.  These cases may be purchased through companies who sell luggage as well as some major home improvement stores.  Don’t think conventionally.  Your demo case doesn’t have to look like a suitcase.  Evaluate your product and choose the case that will best protect it and even help to present it.

Compile your company’s literature, your business cards, some pens, and some paper and include these things in the demo case.  If your product includes many small pieces, make inserts with separate compartments to include in the case.  If your product needs electricity to function, determine a way to have only one power cord and use it to supply all of the devices.  Verify that the power cord is long enough to stretch at least 10 to 15 feet from the case.  Many electrical devices are designed to be mounted to a surface or a rail.  If your product includes this feature, mount it to a clean and professional looking board.

Before each presentation, stock the demo case with plenty of products.  It is common for a customer to like some features of a product but not others.  If you have a variety of products in your demo case, you have a better chance of showing them exactly what they want to see.  If your demo case is successful, make several duplicates of it and supply them to your distributors so that they will have the same sales tools.

Tips

• Don’t make the demo case too heavy.

• If your travel includes commercial transportation, be sure your demo case meets all of the necessary requirements.

How to Shop for Less Money at the Grocery Store

Don’t pay more money than you should for food and necessary household products when you shop at the grocery store.  Use these helpful tips to save some money.

Prepare for your trip to the grocery store by evaluating exactly which foods and household products you need to buy well in advance of visiting the grocery store.  Carefully planning the meals that you will prepare for your family is a very important first step to saving money.  Make a detailed list of all required items, but do not list them by popular brand names.  Use phrases like “laundry detergent, steel wool pads, and toilet paper.”  It is convenient to pick up brand name items at the store when you see them on your list and then look up and identify that same name on the shelf.  This is known as brand recognition and it does not happen by accident.  Only choose brand names if you are able to find a discount coupon for the product that makes the price comparable to generic or store-branded items.  This also applies to recipes.  Just because a recipe calls for a certain type of ingredient, there is most likely a cheaper alternative that will produce the same taste and the same results.

Do not go to the store on an empty stomach.  If you shop while you are hungry, you will be tempted   Visit the store in the evening after you’ve eaten supper and after the crowds have dispersed.  Anxiety over being surrounded by too many other shoppers or knowing that you have to hurry home to prepare a meal will impair your ability to choose the best items for your money.  You need plenty of time to stand still and calculate price versus quantity of each item before you commit to placing it in your cart.  If you have trouble performing mathematical calculations in your head, be sure to take a small calculator with you.  When you place the item in your cart, check the item off your list, but also write down the current price.  This information will be useful for your next visit to the store.

to buy unnecessary food items that you would not ordinarily want.

Choose the store where you will shop carefully.  Don’t shop somewhere just because it is convenient to do so or because you know other people who shop there.  Compare prices on as many items as you can and look for weekly specials.  If you have a membership to a store that sells items in bulk, evaluate whether the savings that you get from buying the larger quantity makes it worth buying that much.  If you know other people who use the same items, offer to split bulk items into smaller parts and each person chips in their portion of the price.

Shop alone if possible.  Having children or other people with you is distracting.  When shopping with friends, they often want to tell you which products are best and they will encourage you to buy things that you would usually avoid.  The exception to this is if you associate with individuals who shop aggressively for bargains.  These people are your allies.  Watch them closely and learn from their habits.

Sign up for one of the store’s “preferred shopper” cards.  These cards allow you access to discounts that are not available otherwise.  Most stores will post specials for card holders on each aisle beside the products.  If you do not have your card, many stores can search for your member number by referencing other information, like your telephone number.  If they cannot, ask the person in line behind you if they mind you using their card.  Most decent people have no problem with this.

Avoiding a Job Interview Scam

When you really need a job, it’s easy to overlook things that would normally alert you to a scam.  Here are some tips that may help you identify a fake job interview.

Send out resumes and cover letters to potential employers with job listings matching your area of expertise.  Keep a list of the ones you contact and record the date.  Follow up with them to improve your chances of acquiring an interview.  Be wary of employers who you have not previously had contact with who call or email a job offer or interview.

Do adequate research on any employer before you go on the interview.  Determine their location, what type of business they are, and what type of services they offer.  Inquire with the Better Business Bureau and see it they have registered complaints.  Ask friends if anyone is familiar with the company.

If everything checks out, agree to the interview and go prepared with copies of your resume, cover letter, and a list of references.  When you arrive, look closely at the property.  Is it in a safe area?  Do they have security guards or cameras?  Do they look well-established?  Only enter the building with the bare necessities and leave most personal belongings at home.  Turn off your mobile phone or pager before entering as well.

Do not give the interviewer any personal information during the interview, like your social security number, or any bank information.  You name, phone number, address, and then the standard list of past-experience type questions should be the only things they ask you.  If you do not want to answer a question, politely refuse.  It is your right.  You may fear missing out on possible employment, but you don’t want to give someone too much information until you know they are legitimate. 

Pay close attention to the requirements versus the compensation package that they offer.  Does it seem like a good match or does it seem a little far fetched?  Also be very cautious if they seem too eager to give you the job with minimal questions or interview time.  If this happens, do not agree right then.  Tell them that you would like to think it over and that you will contact them very soon with a decision.  Ultimately, you want to find the perfect job, but you should never get so desperate that you leave yourself open to a scam.